New York City is often viewed as the home of “big business,” but there’s a lot going on throughout the five boroughs that’s decidedly smaller in scale.

Hundreds of tech startups call the city home, producing everything from AI assistants to 3D printed merchandise and virtual reality experiences. Five startups, in particular, are leading the way in funding, hiring, and marketing in this city.

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1. Via

Transportation in New York City is a little chaotic, with everything from subways and buses to cabs and Uber drivers traversing city streets throughout the day and night.

One thing that ties all of these methods of transportation together, however, is that they each offer a subpar experience and give relatively little value for the cost of a ride.

Though Uber promises to be more flexible and affordable than a cab, that promise has not really been realized in New York City.

That’s where Via comes in. The startup, which bills itself as “luxury ride sharing” has a slightly different concept than Uber and other, similar ride sharing companies.

The entire operation is privatized, with vehicles and drivers extensively vetted for things like friendliness, cleanliness, and the quality of the car’s cabin. Rides with Via are always a flat, $5 fee, which means no “surge” pricing, tips, or hidden expenses.

This no-hassles ride sharing service could transform an already rapidly changing industry.

2. LiveLike VR

Virtual reality used to be the stuff of sci-fi movies and kids’ toys, but today’s a massive opportunity for startup firms across the country.

Big names like Google and Samsung have recently gotten into the industry, but LiveLike VR hopes to offer a superior experience than these companies currently provide to their customers.

The firm is specifically focused on providing virtual reality experiences during live events, like professional football games or major concerts.

The LiveLike VR service and hardware fully immerses customers in the event they’re viewing. They can see the big game or the big show from all angles, with sensory experiences that put them right at the center of the action.

With the promise of superior technology and the scrappy promise of a startup, LiveLike VR could be a “sleeper” startup that effectively takes on Samsung and Google.

3. Jukely

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Remember when Netflix revolutionized home video by adopting an all-you-can-eat model for home streaming? A monthly fee provided access to tens of thousands of titles, all without any extra hassles or hidden fees.

That transformational approach, which seems so obvious now, is about to come to concerts. Jukely, based in New York City, believes it has cracked the code on a new flat-rate entertainment option.

The company charges its users $25 a month for “unlimited” concerts during that particular month.

The premise is actually quite simple: The company makes deals with major labels, venues, and artists, and includes them in its network. Subscribers can then choose from any number of venues and shows, indicate their interest, and receive a “free” ticket that doesn’t cost anything extra.

As this is a fledgling program, it also includes many smaller venues and obscure artists, largely to offset the cost of more notable acts. Even so, a flat fee per month will revolutionize the music industry and likely be a major hit with live music fans.

4. Sols

Dr. Scholl’s is officially on notice. New York City’s Sols, a 3D printing startup, is seeking to transform the way people treat and heal their feet.

To date, virtually all orthotics have been sold as inserts and sold only in major retailers, like Walmart and Target. This has enabled large corporations to dominate the space, but that may be changing.

Sols is a 3D printing company that specializes specifically in completely custom orthotics.

The company’s customers can choose the specific problem they’re looking to cure with a pair of shoes, obtain a blueprint of that orthotic device for a small fee, and then use a 3D printer to produce the orthotic at home.

The printed orthotics can be customized to fit into any pair of shoes exactly, with specific designs that help everything from heel pain to stride issues and chafing.

5. Wade and Wendy

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Artificial intelligence is everywhere in the 21st century, including most smartphones and even some streaming boxes used to watch Netflix in the home. Now, it’s coming to the human resources department.

Wade and Wendy, which recently raised $1.6 million in seed funding, has developed two personalities that can handle virtually all HR tasks.

The first of these personalities is Wade, which the company describes as a long-term career advisor who will consult with professionals on their career history, trajectory, and plans.

The second AI personality is Wendy, who is a run-of-the-mill human resources professional. Wendy is designed to be a company’s “front line” in the HR department, handling everything from recruiting and hiring to candidate screening and much more.

When combined, these two AI personalities are an impressive way to build a career and a business at the same time.

New York Is Full of Promising New Ventures

In recent years, New York has been referred to as “Silicon Alley.” That’s due to the high concentration of tech firms in the city, primarily in the form of startups.

From 3D printing to artificial intelligence and ride sharing, entrepreneurs in the five boroughs are doing their best to revolutionize every industry and transform the way tech functions in everyday life.

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